Website Optimization and Search Engine Positioning

Search engines are an extremely valuable tool for anyone wanting to conduct business on the web. It is estimated that between 85% and 90% of total traffic on the net is driven by the major search engines. In a large number of cases, online marketing plans strongly rely on “Search Engine Positioning” and set up a position within the first 10 results as one of the main targets to achieve.

Just because a website is listed in the engines it doesn’t mean that it will be found. You could opt to use one of those convenient search engine submission tools that will submit a site to a thousand search engine for few pounds. Nevertheless, when tested proved to be of little help and, sometimes even spoiled good web site positions.

Therefore, the ultimate goal of Web Positioning is to create “spiderfriendly” pages that will enhance the web site’s position on the engine’s ranking, to consequently, obtain more traffic. This, combined with an effective design, easy navigation and good
product / service marketing, is what it takes to create a successful online business.

spider-friendly pages are not necessarily user-friendly pages. In fact, that is one of the main issues of the trade. While human users like interactive, picture rich pages, spiders usually prefer content driven and, in fact, plain text pages.

1. The world of spider-friendly pages that score well on the engines.

2. The world of user-friendly pages that site visitors like and respond to.